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Meyer Cookware: Silverbeet, Mascarpone, Cumquats
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Meyer Cookware has launched a new campaign to raise the profile of its premium cookware brand Anolon. The print campaign, created by The Surgery, targets those who love to cook with the key message that Anolon is for 'those in the know,' tapping into the insight that people who enjoy their time spent in the kitchen share an unique knowledge and understanding about cooking. The campaign will run in key women's, food and lifestyle titles from July, with media handled by OMD.
Photography: Louis Petruccelli |
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