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Jason Bagley

Executive Creative Director at Wieden & Kennedy

Jason Bagley


As a copywriter and Creative Director for Old Spice, Jason has helped transform Old Spice from a stale, outdated brand to one of the most loved brands in America among men ages 12-30. The last 11 Old Spice commercials produced by Jason and his team have averaged over 6.2 million YouTube views each. And since its launch in February, “the Man your man could smell like” campaign has generated more than 1.4 BILLION impressions for the brand, including 130 million video views! The first-of-its kind Old Spice social-media response videos generated and unheard of 23 million views in just 36 hours. His recent Emmy-award winning campaign has become a pop culture phenomenon, and one of the most effective viral campaigns of the decade.

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