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Mike Spirkovski

Chief Creative Officer at Rethink Everything

Mike Spirkovski


Mike is currently the Managing Partner and Co-Founder of Rethink Everything, an independent creative company designed to empower Australians to drive and own a sustainable future. We exist to partner with businesses to solve complex problems with innovation, insight, creativity and results. Our group was founded by Australian experts with a global track record in sustainability, advisory, intelligence, policy, communications and creativity.

Most recently Mike was the National Chief Creative Officer of Saatchi & Saatchi Australia for 8 Years and part of the Saatchi & Saatchi Worldwide Creative Board as well as the Worldwide Toyota Creative Leadership Team.

Mike’s career spans 20+ years in the industry, where he has led some of the top Agencies in Australia, as well as running his own Agency. During 2018 - 2019 Mike was appointed Chairman of AWARD - The Australasian Writers and Art Directors Organisation - who educate and inspire the next creative generation.

During his career, Mike has been highly awarded for both creativity and effectiveness. His proudest moment was creating the Earth Hour initiative, now 15 years later a globally recognised brand, with billions of supporters worldwide. Mike’s affinity for purposeful ideas has continued throughout his career with Toyota’s LandCruiser Emergency Network, Westpac Rescue Rashie, UNICEFs’ 5 Fund, Made from Melbourne by Maton, and very recently Donation Dollar for the Royal Australian Mint which in 2022 is the most celebrated and awarded idea in the world.

In 2021, under Mike’s leadership, Saatchi & Saatchi became Australia’s most-awarded agency at D&AD, Cannes, One Show, New York Festivals, Spikes Asia and London International awards. Saatchi & Saatchi Australia also took out several ‘Best’ in show, Grand Prix and Agency of the year titles. In 2022 Mike was ranked the No1 CCO in the Asia Pacific by the One Club Global creative rankings and the 7th most creative CCO in the world by The Drum. Mike’s mission is to continue to drive the Nothing is Impossible spirit and create work that is important, and makes a difference for humanity and the planet.

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