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Pancho González

Chief Creative Officer at Inbrax, Santiago

Pancho González


Pancho González
Chief Creative Officer & Co Founder
Inbrax Chile

Pancho González studied advertising at the Universidad de Santiago in Chile and coursed an EMBA at the Berlin School in Steinbeis University, Germany. He has worked in the best Chilean advertising agencies and currently is Chief Creative Officer at Inbrax Chile.

He has been judge at major worldwide advertising festivals, including Cannes, Clio Awards, The New York Festivals, Art Director's Club, LIAA, Mobius, Webbys Awards, Ad Stars, Grand Jury at Cresta, FIAP, Effie Awards, Golden Awards of Montreaux, Cristal Festival, Eagle Awards, El Ojo de Iberoamerica, Bestadsontv and Achap (Chile), among “many many” others and was the first Chilean to chair the jury of the AME Awards in New York and teaching at Miami Ad School. He has been speaker in Costa Rica, Brazil, Argentina, Russia, Germany, United States, Japan, Korea and Chile. Also, Associate Member of IADAS (USA); AIVA (USA); Mentor at Red de Mentores (Chile) and Mentor at Acción Emprendedora (Chile).

With more than 100 national and international recognitions (Cannes, ADC's, The New York Festivals, FIAP, Ojo de Iberoamerica, Young Creatives One Show, Effie, Grand Effie, Young Guns, Epica Awards, Cristal Festival, Creativity Awards, Cresta Awards, Fepi, Eagle Awards, AdStar, IAB, WINA Awards, Achap, Archive, AdAge, Bestadsontv, Caracol de Plata, Mags, Caribe, Premios Queveo) is one of the most influent creative in his market. Recently nominated in the Top 25 Worldwide Chief Creative Officers by Creativepool, London; ranked number 2 overall Chilean creative directors at Lüerzer's Archive 2015; Adlatina ranked his agency Chilean Top Ten at Crema Ranking 2014 and his agency was located at 7th place in WINA Festival 2016 overall.

Throughout his career he had worked for local and global brands and is happily married with Carolina whom he has a son called Caetano.

What happened on 2016?
He had the honor to judge at Clio Awards (USA), Webby Awards (USA), Cresta Awards Grand Jury (USA), Communicator’s Awards (USA), Web Awards (USA), Midas Awards (USA), Cannes Young Lions (Chile), AME Awards (USA) and speaker at Universidad de Palermo International Congress Design (Argentina).

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