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Jeremy Craigen

Chief Creative Officer

Jeremy Craigen


Jeremy started his career at the now defunct Ted Bates in 1984, where he produced work of little merit. A few years later, Bates was merged in to Dorlands (now defunct) where he managed to get a couple of decent things out. In 1990 he somehow managed to get in to the hallowed offices of BMP DDB, just across the road. During those years he worked on numerous accounts including VW, Sony and American Airlines.

In the mid 90s he was made a Creative Director on VW and helped shape the 'Surprisingly Ordinary Prices' campaign into the most awarded campaign of the year and saw DDB as the most awarded agency of the year in The Gunn Report's inaugural year.

In 2003 he became Executive Creative Director of DDB/UK and has twice seen the agency become the most awarded Agency in the world in the Gunn Report. In 2012 he decided to take on the global role of ECD on his beloved VW account.

In March 2013 he was awarded The Chairman's award at the British arrows for an outstanding contribution to film and television advertising.

He departed the agency in March, 2015 for a new phase in his career, being appointed global chief creative officer of Innocean Worldwide in June, 2015.

He moved on from Innocean Worldwide in July 2019.

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