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Carl Jones

V.P. ECD/senior lecturer at University of Westminster

Carl Jones


Biography

Carl is a bilingual, multicultural “tradigital” advertising & communications professional who is also a graduate student. He is a forward thinker, driven to make things happen:

Selected one of the Top 20 Canadian creative directors 2012 by Strategy Magazine.

Carl’s content creation for clients GlaxoSmithKline, Playtex, Captain Morgan combined with his own projects The Global Mood Clock, and El Crayolas have generated millions of dollars in earned media. Carl is not only a content expert but is agile in adapting to new technology and new directions in the communications field.

Jones’s MPhil/PhD research at the Royal College of Art on “Decolonizing Advertising,” sets out to redefine the concept of advertising through his analysis of the political economy of race in Mexico, and its manifestation through the spectacle of advertising. Carl's research into Advertising practise and its affects on society are published in academic journals/books, and presented at conferences around the world.



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