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Pringles: Manager
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Pringles is putting the 'playful' back into football after last season’s setbacks, with its new football-themed campaign. To spread their playful spirit, the Kellogg-owned snack brand’s aim is to remind people of the energy and feeling of the games wherever they watch, with restrictions still in place, and to make Pringles a part of the experience. Building on the playful element of Pringles popular Christmas campaign, Grey shows a football team having fun with their Pringles: we see players making unexpected use of the snack and its packaging as they train and prepare for their matches. In one film, a football team is lined up ready to start a match, but instead of getting ‘in the zone’ and focusing on the game ahead, the players are all turning, bemused, to look at one particular member of the team, who has decided to get playful with his Pringles ahead of the big game. The ‘Keeping Football Fun’ campaign, created by Grey, comprises multiple assets including TVC, social films, gifs, static images, OOH and stickers. All are designed to remind people how fun football is by showing how Pringles can enhance the football viewing experience.
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