 This week's guest judge is Justine Armour, chief creative officer and partner at FIG, New York. Winner: Bring ' Sabotage'. This sweet short film for Norwegian courier company Bring asks and delightfully answers the question: what's the downside of having your packages reliably and consistently delivered?
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 Lucozade and adam&eveDDB are launching a major new campaign and brand platform bringing together Lucozade’s iconic Energy and Sport drinks for the first time in the brand’s 97-year-history. VIEW THE SPOT
 SOS Children’s Villages expose the harsh realities of child labour in the brickmaking, mining, and tobacco industries with a thought-provoking workwear collection designed specifically for children. Behind the campaign is the advertising agency NORD DDB. VIEW THE SPOT
 Rajamouli, the Oscar winning director of RRR seeks a discount on match tickets from Australian cricketer David Warner. Warner agrees, but needs a big favour- to star in a Rajamouli flick. VIEW THE SPOT
 The social campaign launch features six-time NBA all-star Jimmy Butler, as he saddles up to show what supercharged hydration can do in a super-epic game of “H.O.R.S.E. on a Horse.” Often lauded for his ‘side quests’ during the regular NBA season, images of Jimmy cruising Miami streets on horseback were seeded online as yet another iconic act from the NBA star, before the content of Jimmy’s ‘H.O.R.S.E on a Horse’ showdown was revealed. VIEW THE SPOT
 In a world where smartphones are becoming too interesting, Heineken x Bodega will unveil ‘The Boring Phone', a limited edition of 5,000 dumbphones surrounded by a 360° campaign that aims to return to the essence of simplicity while encouraging a more rewarding social life. VIEW THE 3 SPOTS
 In a world where smartphones are becoming too interesting, Heineken x Bodega will unveil ‘The Boring Phone', a limited edition of 5,000 dumbphones surrounded by a 360° campaign that aims to return to the essence of simplicity while encouraging a more rewarding social life. VIEW THE 3 SPOTS
 The Swedish hardware store Bolist loves helping people with their building projects, and therefore wanted to encourage people to ask for help. The solution was a commercial that showed what can happen if you don't ask for help, even though you should VIEW THE SPOT
 Tom’s of Maine, has launched a new campaign, which takes on the notion that while natural deodorants may be good for the planet, they may not be so good for your BO. Under the Tagline, 'Smell Good, Good' VIEW THE 2 SPOTS
 To reach a new generation of 18+ job seekers, NPower Canada has launched a new campaign under the platform 'CTRL your future,' tapping into the power of their alumni success stories, led by Brand Transformation agency Humanity. VIEW THE SPOT
 PUB, Singapore’s National Water Agency and VML Singapore have launched a new campaign to encourage Singaporeans to conserve more water. VIEW THE SPOT
 The streets are alive with music, laughter and a bucket full of the Colonel’s best. It’s the vibrant spirit of Thailand’s beloved Songkran Festival, and KFC is wasting no time in serving up the joy of home. As a special tribute to the essence of home, KFC Thailand has launched its Songkran Bucket 2024 with VML Thailand. The bucket is a crispy fried, delectable journey to Thailand’s cultural heart. VIEW THE SPOT
 The collective want to be healthy has never been higher and actually understanding how healthy one is has never been more confusing. The NutriPlus app from NutriChoice Britannia Industries Limited aims to remove that confusion. So while the mirror on the wall might lie, this app will always give the true picture of your health journey. VIEW THE SPOT
 Phase 2 of TheOriginalMouthful™ encourages fans' participation with a revival of the classic Big Mac® chant promotion. Travel through the 70s, 80s and 90s and see if you can beat the clock to win. VIEW THE 2 SPOTS
 The campaign, brought to life by The Martin Agency, spotlights a small business that uniquely impacts a whole community of golfers. The film, titled 'Two Dreams,' draws from the idea that small businesses are started by someone with a dream, and that dream empowers others to fulfil their own. VIEW THE SPOT
 After research found young people are at least 68% more likely to vote in reality TV shows than in elections, MyLifeMySay and Ogilvy UK recruited a roster of influencers from the likes of Big Brother, Love Island and Britain’s Got Talent to encourage young people to register. VIEW THE SPOT
 INTERBEV, a French interprofession that promote flexitarianism with its campaign “Love meat, eat it better”, have launched the “Eat like your avatar” operation in collaboration with French gamer Valouzz. VIEW THE SPOT
 DIRECTV partners with legendary pitcher, Randy Johnson, in an all-new extension of their 'For The Birds' campaign, 'Bird Ballparks.' These stadium sanctuaries, built atop DIRECTV satellite dishes, finally give birds a safe place to watch baseball. VIEW THE SPOT
 London creative agency BMB has delivered the first phase of work for British horse racing clients Great British Racing (GBR), the British Horseracing Authority (BHA) and racing’s Horse Welfare Board (HWB), to help improve engagement and public trust around equine welfare and safety within the sport. VIEW THE 5 ADS
 In the US, the Latino workforce is taking high preference in positions that start from the bottom but end up ascending in an incredible way, if for that moment English is not part of your native language, then it will limit your future. Because English will be in the domniara company, for this reason we created a graphic communication to express in an ironic way how far you can go, with your knowledge. VIEW THE AD
 Even the greatest creations have them in operation and the services for those who manage to create a historic success, "El Ttanicc" was one of them, but the immense ship lacked a great detail, the training of its employees since they were trained to speak languages , the mother language at that time, but added to the fact that the mechanical failures were not only a disaster, due to not mastering the English language VIEW THE AD
 Australie.GAD's campagin for Corsair's new fully reclinable business class seats features the perceived duration of selected Corsair flights, proving that once asleep, tme just flies by VIEW THE 3 ADS
 The Delete Institute is a Psychiatry institute at UFRJ (IPUB). They are a team of professionals in the areas of health, technology, communication and education. Since 2008, they have been carrying out research on the impact of technology on health and providing guidance on the conscious use of screens and digital addiction. VIEW THE 4 AD
 The Big Mac wasn’t as culturally BIG as it used to be. But there was a whole generation of people who could still list out every, single, ingredient thanks to an old 1974 jingle. So, 50 years later we brought it back. But, for a whole new generation. And once we taught them the chant, we turned the mistakes they made on social media into a series of OOH celebrating their fumbles. VIEW 2 OUTDOORS
 You'd be surprised how common Endometriosis is, and that there is no real cure. The result is an extremely painful condition that affects girls of all ages, for the rest of their life. We needed to educate listeners using emotion, and we did so with a young female voiceover, and a strong story. PLAY THE SPOT
 Launching the first campaign within the framework of the innovative new brand platform, a2 Milk® proudly introduces 'Tough Tummies'. This integrated campaign celebrates a2 Milk’s natural absence of the A1 protein found in most conventional milk. VIEW THE SPOT
 Integrated creative agency MullenLowe today launches a new content platform, Princesses on Periods, for Bayer Consumer Health Brand, Dorival, in Central America. In these tales, Rapunzel, Sleeping Beauty and Cinderella aren’t stuck in castles talking to animals; they’re going to school, having fun with their friends, gaming on Twitch, sharing makeup tips and playlists… just living their best lives – and also, getting their periods. VIEW THE 3 SPOTS
 ‘Trade Places’ features a photo series of LGBTQIA+, London based decorating collective Corky’s Painters, who share their experiences of being tradeswomen in a male dominated industry - all the while being transformed into their male counterparts through drag. VIEW THE SPOT
 Renowned British creative Rankin photographed primary school children proudly showing their healthy teeth for the campaign which can be seen across OOH and social. The campaign also sought to explore and prototype concept toothbrushes — “The Newfanglers Brushes” — where we are exploring unique brushes with names like Fangtastic and Gap Getter. VIEW THE SPOT
 Fall in love with wearing SPF every day! CeraVe AM Facial Moisturizing Lotion is Developed with Dermatologists and 3 Essential Ceramides to help restore your skin's natural barrier. It may just be love at first lather with The One Under The Sun! VIEW THE SPOT
 The city of Sao Paulo is considered one of the largest commercial centers in Latin America. It was in this shopping city that the Salvation Army chose to kick off its new ‘Salvation Hanger’ action. The initiative invites Sheraton Hotel guests to hang items of clothing on hangers as a donation to those who need it most. Signed by WMcCann, VIEW THE SPOT
 ‘Sicker than the Patients’ is a new integrated campaign created by adamandeveDDB’s Richard Gayton & Darren Beresford for the charity Frontline19, highlighting the extent of the mental health crisis gripping the NHS. With over half of NHS workers suffering from poor mental health and with one in four NHS staff having considered suicide, the new campaign underlines how, in many cases, NHS staff are sicker than the patients they are treating. VIEW THE SPOT VIEW THE 3 ADS
 Everyone has experienced the bathroom woes of running out of toilet paper or not having enough toilet paper to complete the job. In a new, digital short entitled The Unraveling, Scott Bath brings this very relatable and common bathroom situation to the forefront. VIEW THE SPOT
 The hero 30-second spot, “Bring Your Dreams,” tells the story of Lisa, whose fintech startup idea stemmed from a universal desire among her peers to invest in companies aligned with their values. The spot begins on the day her company hit a billion users worldwide and transitions back to when she was hoping to turn her company’s data into growth. It illustrates Lisa bringing her dream to Equinix, which provided the expertise, partners, and infrastructure to make it a reality. Another 30-second spot features Matt, a key player at a mid-level startup at the forefront of healthcare AI. VIEW THE 2 SPOTS
 As the latest instalment of Plenty “Love is Messy” platform by AMV BBDO, the campaign “Vow To Clean” got real engaged couples who were willing to make the ultimate commitment and include a vow to clean in their wedding vows. VIEW THE SPOT
 [10:52 AM] Josh Aitken Girls as young as 10 are being exposed to harmful social media content, pressuring them to adopt unnecessary anti-ageing skincare regimes. Dove sparked a global conversation by asking one simple question: When did 10 stop looking like 10? The provocative press campaign compares real 10-year-olds side by side. An older image of a carefree ten-year-old, unencumbered by the pressures of social-media, is contrasted by an image of a current ten-year-old, and their adult skincare routine. A QR code links to free online resources developed to help parents and caregivers start conversations that protect #TheFaceOf10. VIEW THE 4 ADS VIEW THE CONCEPT
 Kenny’s wanted to get in on the Easter action, so we created a message to help them stay top of mind over the long weekend. VIEW THE AD
 There is a strange rule in AFL Football called "Sufficient Intent". When a ball is kicked out of play, the umpire decides whether it was intentionally kicked out, or not. The crowd tries to help the umpire decide with shouts of "DELIBERATE !!!"In the grandstand, of course, what is quite "deliberate" is your intention when purchasing a Four'N Twenty King Size Sausage Roll.... you are not merely hungry, but famished and you intend to do something about it! VIEW THE AD
 Many years before certain terms related to sustainability were used and became trendy, Volvo was already taking real actions to reduce its impact on the environment. Words like "sustainability", "corporate responsibility", "eco-friendly" were already part of the brand's culture in practice. So during Volvo's 97th anniversary celebrations around the world, we decided to showcase these milestones through a graphic campaign, showing that we were already taking action long before words. VIEW THE 3 ADS
 Heineken and LePub APAC are turning 24-hour laundromats into all-night sports bars so that Korea’s most dedicated football fans now have a place to watch the UEFA Champions League. The idea was inspired by the realization that Asia is home to some of the world’s most hardcore football fans VIEW OUTDOOR
 Davis Advertising and SCU Credit Union collaborated to promote the positive programs at the Boys & Girls Clubs of Metro South in Southeastern Massachusetts with this recently launched OOH campaign. VIEW 2 OUTDOORS
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