TV ad: Tontine: Used-By campaign

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Top 6: November 3rd 2010

Over time, a pillow grows an entire eco-system made up of dead skin cells and the things that feed on them. Tontine, in this new campaign by Happy Soldiers, not only educates the public on the ugly truth of what goes on inside pillows but also introduces a best before date stamp that becomes an ongoing solution to the problem.