Daily Saver: Half Cut

Energy's a serious topic in Australia right now. The Government is talking about a carbon tax, bills are on the way up and just about everybody’s looking for ways to save money and the planet. In other words, it's an interesting time to launch an energy company into the nation's biggest and most competitive market, New South Wales.

DDB Melbourne tapped into the truth that Australians were already changing their behaviour to save energy, gave it a humorous twist and proved that switching to Origin could achieve your goal with minimum impact on your life. Or, indeed, your looks.