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The Partnership at Drugfree.org, Publicis NY and Tool Director Sean Ehringer use humor to approach the difficult and potentially awkward dynamic between teenage drug users and their concerned parents, and send them to a source for better advice.
Typical Conversation dispenses with a script to show how futile and predictable I-know-you're-doing-drugs conversations can be. When a daughter returns home, she finds her mother waiting for her in the foyer. "Awkward confrontational accusation," the mother bellows, holding up a drug-stocked plastic bag. "Automatic denial," shrieks the daughter. They trade verbal blows: mother - "Skeptical response"; daughter - "Phony excuse you'll see right through"; mother - "Angry, irrational statement I'll regret later"; daughter - "Fake emotional whimper." "Desperate, confused empty threat," the mother screams finally, as her daughter storms away.
CCO: Rob Feakins |
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