TV ad: Harpic: Apology

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Last night saw the launch of a new campaign for Harpic that encourages the men of Australia to acknowledge their abominable toilet habits. The campaign, produced by Euro RSCG Sydney with Finch director, Sean Kruck, launched with a 30 second TVC and will continue through the line.

Steve Coll, Executive Creative Director, Euro RSCG Australia said: "Toilet cleaner is normally considered a pretty low interest category. But I'm delighted to be working with a client and an agency team who are determined to break those expectations. In particular, huge credit goes to the creatives, Chris Johnson and Dave Ladd, who have worked tirelessly to produce a wonderfully engaging campaign."