Print ad: Midalia Steel: Pool Fence

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Top 6: August 24th 2011

According to Royal Life Saving, 314 people drowned in Australia in the 12 months to June this year - the highest number for seven years. Men accounted for 80 per cent of the deaths, and half of all children aged under four who drowned died in backyard swimming pools.The birth of a child is the only time when parents become acutely aware of child safety and how fragile kids can be. To bring home the importance of pool fences in an impactful, engaging and relevant way Ad Impact, Perth decided to place our message right next to the birth announcements.