Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: December 21st 2011
Direct Marketing

IKEA: Career Instructions

Embed Video
Top 6: December 21st 2011
Career instructions were printed and placed inside the famous IKEA flat packs. Customers literally delivered the mailer to themselves. They could then also share it with friends and family. Not only did it talk directly to those who love the brand, it created a whole new media channel – the flat packs themselves.
Credits

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news