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Top 6: January 25th 2012
Ambient

OVK - Parents of Road Victims: The Safest New Year

The Safest New Year
Top 6: January 25th 2012
The start of the New Year coincides with the darkest time of the year making badly lit roads even more dangerous and causing more accidents. This inspired road safety organisation OVK (Parents of Road Victims) and Happiness Brussels, the 'everything and everyone is media' agency to create an installation to remind people to drive safely during the dark winter period. 'The Safest New Year' is a light installation made using Christmas lights, strategically placed on one of the darkest turns on Belgian roads bringing OVK’s New Year wishes and at the same time illuminating the road. The action is captured in a cool video at www.thesafestnewyear.com

Have a safe new year.
Credits Other credits

Concept Provider: Patrick Glorieux

Online Producer: Stijn Van Velthoven

Online Production: BLISS Interactive

3D Design: Indianen

Build Up: Rein Cosaert

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