EnergyAustralia: Power to Move

Energy Australia, one of Australia's leading integrated electricity and gas companies, has signed on as the principal sponsor of Swimming Australia Limited and the Australian Swim Team for the next five years.

In the first creative celebrating the partnership, Energy Australia put their support behind Australia's swimmers in the 2012 EnergyAustralia Swimming Championships with a TVC via Leo Burnett, Sydney featuring swimmer Andrew Abood (who is not yet a squad member, he has to qualify to become a member of the squad).

The idea was born out of the fact that Energy Australia provides the power to light and heat the pools as the most committed and determined of swimmers get up at dawn to train.

Says Andy DiLallo, Chief Creative Officer, Leo Burnett Sydney: "These swimmers have a focus most people can't fathom. By showing that we are, quite literally, right there beside them through every stroke and every lap, as they strive to reach their dreams in the early hours, it demonstrates that we understand that great things can be achieved through the power of energy."

The campaign consists of TV and print.