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To help launch the new Kinect Star Wars video game in Musica entertainment stores across South Africa, a poster was created to generate awareness amongst shoppers. In its flat, A1 form, the poster advertised the Kinect Star Wars game. However, when the poster was rolled up to be handed out, it formed a life-size lightsaber. The interactive nature of the posters created so much excitement that they were all snapped up almost instantly and queues formed to play in-store demos of the game.

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