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Top 6: May 2nd 2012

Nike: Free Face

Top 6: May 2nd 2012
Making stupid faces on a webcam is pretty close to a natural state of being. It's the first thing kids, old people and idiots do when they sit down at a computer. And the evil geniuses at Wieden + Kennedy, Tokyo and Nike somehow managed to make it even more fun. Nike Free Face actually launched in Japan this week, but it's also available as a web app anywhere. It lets you contort a 3D version of the apparently-super-flexible Nike Free Run+ sneaker by making weird faces at your webcam. That's it. Scrunched up face, scrunched up shoe.
Credits Other credits

Technical Director: Toru Terashima

Programmer: Tsuyoshi Tanaka, Masatoshi Fujiyama

Project Manager: Reiko Kawaguchi

Technical Creative Director: Seiichi Saito

Art Director/Designer: Masanori Sakamoto

Interactive Director: Ken Murayama

Markup Engineer: Shogo Yano

CG Director: Toru Hayai

CG Producer: Keisuke Nishina

CG Designer: Hiroshi Takeyama, Takashi Yasuno, Shign Miyahara, Yasuhiro Sato

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