Interactive ad: Pedigree Adoption Drive: Donation Glasses: Unrescued

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Top 6: May 16th 2012

Pedigree Donation Glasses. See the difference a donation can make.

The Pedigree Adoption Drive offers support to thousands of abandoned dogs across the country. While the numbers hadn't dropped, unfortunately public interest had.

Colenso BBDO needed to find a new way to connect. By adapting the way 3D glasses work they were able to simultaneously project two entirely different films on the same screen.

The groundbreaking project was created in partnership between Finch and Colenso BBDO. Utilising the technology, Nic Finlayson shot two beautiful parallel stories - one of a mistreated dog who gets rescued, the other of the same dog who tragically never gets found.

Before the movie cinemagoers were faced with a choice: Donate and receive a yellow pair of glasses, or pay nothing and receive a red pair.

That choice decided the fate of the dog on screen.