Unilever - Lux: Liquid Soap Art

Lux is now made with fine fragrances. Fragrances evoke feelings and emotions. Art is the most powerful way to express feelings. Famous Spanish artist, Gabriel Moreno, creates the world’s first liquid soap painting at the global launch event in front of a live audience. In this co-creation titled ‘BEWITCH’ he makes the magical mood of Lux come alive on a giant canvas. A select crowd of international celebrities, the worldwide press and Unilever marketing directors get to experience this inspired multi sensorial piece of Lux art. Agency: JWT Singapore.