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Top 6: October 10th 2012

Snickers: Horseless Headsman

Horseless Headsman
Top 6: October 10th 2012
This is BBDO New York’s first Halloween commercial in the SNICKERS "You're not you when you're hungry" campaign. The spot introduces the world to the hungry version of the Headless Horseman - the Horseless Headman, a large, confused head who hopelessly tries to scare trick-or-treaters. The commercial was shot by Craig Gillespie, director of the film Fright Night. Online media will drive people to the SNICKERS® Facebook page, which the Horseless Headsman will be taking over later this month, contributing a series of funny, confused status updates throughout the Halloween season.
Credits Other credits

Senior Creative Director, Art Director: Gianfranco Arena

Senior Creative Director, Copywriter: Peter Kain

Music Producer: Melissa Chester

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