 |
Top 6: December 12th 2012
Interactive
IKEA: Catalogue LaunchTop 6: December 12th 2012
The IKEA catalogue is not just any other catalogue. Launched every year and distributed to almost every home in the world, it is one book that doesn’t need any introduction. When IKEA tasked Leo Burnett, Singapore with launching their 2013 IKEA catalogue in Singapore and Malaysia, the problem was simple. How do you make people excited for something they know they get every year anyway? Our solution: Building anticipation to the arrival of the catalogue in the mailbox via a uniquely IKEA countdown.
Creative Technologist: Martin Loo RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
