Outdoor ad: SPCA & MINI: Driving Dogs

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Top 6: December 19th 2012

Case study: MINI tasked DraftFCB Auckland with finding a way for them to help the SPCA adopt out their dogs. Draft realised if they could demonstrate just how smart SPCA dogs really are, they'd have a better chance of finding happy homes. So, they taught three dogs to drive a car. For real.

Category Charities & appeals
URL http://drivingdogs.co.nz
Client SPCA & MINI
Agency FCB New Zealand
Production DraftFCB Auckland
Country New Zealand
Uploaded 19 December, 2012

Credits

Director
Marco Siraky
Executive Creative Director
Regan Grafton
Executive Creative Director
Tony Clewett
Creative
Peter Vegas
Regional Executive Creative Director
James Mok
Creative
Matt Williams
Agency Producer
Sarah Yetton
Exec Agency Producer
Esther Watkins
Group Account Director
Toby Sellers
Account Director
Sally Hooper
Post production
blair walker
Music
Liquid Studios
Account manager
Stephanie Hueber

Other credits

Interactive

Kevin Akers - Senior Interactive Producer

Catherine Chi - Interactive Designer

Public Relations

Angela Spain - General Manager

Eloise Hay - Account Manager

Media

Rachel Leyland - Media Manager

Rufus Chuter - Communications Planning Director

Simon Teagle - General Manager Media

Sarah McEwen - Media Buyer

Social Media

Harri Owen - Head of Digital and Content

Steph Pearson - Senior Digital Media Planner/Buyer

SPCA & MINI: Driving Dogs

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