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Web Film

Diesel Timeframes: Time To Be Brave


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The Diesel Timeframes brand philosophy, 'Time to be Brave', encapsulates their mission to unleash time's potential and urges people to grab hold of the opportunities that time creates. And with the 'Days to Live' campaign, they hope to inspire people to step back from their daily routine, re-evaluate their lives and make their wildest dreams happen now, not later.On the campaign website, a questionnaire calculates the user's number of 'days to live'. In doing so, Diesel Timeframes explores how society is content with celebrating how many years we have lived, and how we're less comfortable in recognizing the time we have ahead.
Diesel Timeframes will then help people live every one of those days to the full with a unique alarm clock App. It will wake them up with a reminder of the number of days they have left to live and an inspirational message of how they can live that day more bravely. Agency: CP+B, London
Other credits

Executive Creative Director: Matt Gooden

Creative director: Henrik Delehag

Art directors: Martin Jon Adolfsson, Philip Sinclair

Writer: Emma Penz

Producer: Rob Steiner, Donny Brown

Planner: Wojtek Szumowski, Ruth Chadwick


Media agency: Mindshare / Media Executive / Climats


Director: Anthony Dickenson

TV production company: Pulse

Digital production company: Storythings

Exposure: Digital, out-of-home, retail, social media.

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