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West End Draught: The Reclaim

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In this campaign, BMF & West End humourously draw attention to a 160-year-old dispute over a slice of land on the Victorian border.

The campaign tells the true story of how an error was made when the border was originally marked, giving Victoria an extra 500 square miles of South Australian land. Such was the controversy; the land became knows as "The Disputed Country".
Credits Other credits

Client Director - Lisa Ramsey

Business Lead - Ant Moore

Account Director - Laura Ohrman

Account Manager - Jason Carnew

Production Director - Alex MacArthur

Art Buyer - Sarah Thompson

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