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JBL: Flip

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Each spot in JBL's new campaign from Doner opens on Maroon 5 in what appears to be a live performance of their new hit song Daylight. However, when the camera pulls back, it reveals that the performance is actually happening on a playback device. The device varies with each spot with two cellphones, a tablet and a television featured each spot also promotes a different type of wireless speaker.
Credits Other credits

Doner: Brian Dooley, SVP/Director of Broadcast and Motion Content; Jim Vassallo, sr. v.p./brand leader.

STORY. Blair Hayes, director/cameraman; Mark Androw and Cliff Grant, executive producers; Rick Rosemeyer, producer; Mary Langenfeld, head of production.

The Underground at Doner, Detroit, MI. Kurt Richie, editor.

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