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B-Bicycle Culture Magazine: Carma Project


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Leo Burnett Lisbon released Project Carma, a project created for B-Bicycle Culture Magazine around a bicycle made from the scrap of a car with the mission to make up for the kms it ran in its previous life.The initiative wants to contribute to relaunch the discussion about mobility and ecology in the city. The Project also includes a limited edition of cyclist accessories made from the car's upholstery and inspired a short film produced by Albinana Films.The bicycle will be first displayed in an event to be held on March. From that day on, it will be available in major cities across the country to everyone who wants to contribute to erase its bad karma, in other words, ride it. Rcicla Bicletas built the bicycle and Rasto the accessories. The Project had the support of A Socorsul and can be followed on www.carma-project.com, where a typography inspired in a bicycle frame will soon be available for free download.

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