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MasterCard Paypass: Pirates

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MasterCard will launch a new 30-second TVC this Sunday (31 March) for its contactless payment technology, PayPass via McCann Australia.

The campaign is based on the insight that no matter how vigilant a parent is, kids will be kids, especially when out and about shopping. The wise parent needs an exit strategy for these times - enter MasterCard PayPass.
Credits Other credits

Michelle Pilot, MasterCard VP, Head of Marketing - Australasia

Anthony Dumont, MasterCard VP, Brand Marketing

Art Buyer: Rachel Lounds

Account Management: Alex Baker & Lisa FitzGerald

Planning: Karl Bates & Alex Concannon

Music: Silencio, Sydney

Photography: Janyon

Media: UM

Digital: MercerBell

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