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Xtra Space Self Storage: Tiny Budget. Big Ambition. One Sticker.


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XtraSpace self-storage is a small and relatively unknown business that provides extra storage space. With a very small budget, the idea needed to communicate their business to a large target audience in a clear and concise way.
Y&R Johannesburg placed a single sticker in the lift of one of Johannesburg’s largest skyscrapers. This tactical execution makes use of the endless reflection made when you look into parallel mirrors, giving the feeling of infinite space – the brand promise that XtraSpace offers.

The execution was met with an impressive response. The location used meant that over 4 175 people per week were exposed to the messaging. This resulted in 76% of XtraSpace’s self-storage unit facilities, being leased out.
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