Adidas: Back to School

Foot Locker Europe and adidas Originals have launched a new campaign for the exclusive adidas Originals ‘Hard Court Defender’ mid cut sneakers via AMV BBDO.

The campaign, aimed at 15-25 year old men, is the first work created by AMV BBDO for adidas Originals and Foot Locker Europe. It takes us right into the heart of the most glorious event in sneaker history; the coronation of LA’s sneaker king, Snoop Lion. The campaign is inspired by the single ‘Here Comes the King’ from Snoop Lion’s latest album.