BNZ: The Power of a Dollar

Last year, BNZ started a conversation with New Zealand by asking 'Is money good, or is money bad?' and concluding that it's neither, it’s what you do with it. It's time to inspire people again, with the unlimited amount of good that can be done with money, if it’s simply kept moving. This next chapter in the journey, 'The Power of a Dollar', launched 1 September by Colenso BBDO/ Proximity, and brings the concept of money into sharp focus again. It sets the scene for BNZ to show New Zealanders more ways they can be good with money, so they can do good things with it.