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Top 6: October 30th 2013
Interactive

Tourism Victoria: The Melbourne Remote Control Tourist

The Melbourne Remote Control Tourist
Top 6: October 30th 2013
Clemenger BBDO Melbourne, Tourism Victoria and Tool of North America have produced Remote Control Tourist, a 5 day live streaming interactive campaign allowing people anywhere in the world to control real-life tourists on the streets of Melbourne.

The concept combined video, social media and maps – collecting data that now lives on as an innovative crowd sourced city guide.
Credits Other credits

CLEMENGER

Simon Lamplough: Client Service Director

Brett Williams: Group Account Director

Kate Forster: Account Director

Magda Pabich: Account Manager

Pete Hutchison: Digital Creative

Carl Odham: Data Strategist

Louise Sergent: Senior Digital Producer

Nigel Dunn: Senior Developer

Michael Travers: Print Producer

Simon Redwood: Head of Craft

Matt Kingston: Senior Planner

Nathan Rogers: Social Lead

Ben Birchall: Branded Content Editor

Emily Naismith: Community Manager

Sonia von Bibra: Executive Producer

Drew Dunlop: Behind The Scenes



TOOL of NORTH AMERICA

Jason Zada: Director

Joy Zuraitis: Head of Digital Production

Adam Baskin: Senior Digital Producer

Steven Steiner: Line Producer

Jason Nickel: Senior Developer

Dustin Callif: Managing Partner - EP Digital

Brian Latt: President



EXIT

Corey Esse: Managing Director / Executive Producer

Emma Lawrence: Executive Producer

Kate Merrin: Line Producer

Becky Taylor: Story Producer

Shelley Farthing Dawe: DOP of Teaser



EDITORS

The Trace House Terence Race Editor - Teaser & How to video

Finish: Raphaela Lee, Editor - Daily highlights edits

Exit Films: Chris Reynolds, Editor - daily lifts

Exit Films: Matt Weston, Editor - daily lifts



SOUND

Flagstaff: Paul LeCouter, Sound mix / sound engineer



MUSIC

Level Two Music: Karl Richter, Music negotiator

Track Fin de Siecle "Scenic"



TOURISM VICTORIA

Chief Executive Officer: Leigh Harry

General Manager, Destination & Product Marketing: Dorana Wirne

Group Manager Brand Strategy & Advertising: Nicole Bradley

Manager Melbourne Marketing: Dylan Reed

Manager Advertising & Media Services: Natasha Rowson

eMarketing Manager: Michael Hauser

Managing Editor – Digital: Andrea Trimble

Social Media Manager: Phil Lees

Social Media Community Manager: Andy McGinniss

Senior Melbourne Marketing Coordinator: Tania Mikolajczak

Acting Group Manager Destination Communications: Lisa Hunt

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