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Toyota: Legendary Moments: Steve Waugh
Toyota has launched the 14th spot in its longest-running and ever-popular Legendary Moments campaign via Publicis Mojo. But this time it's a whole new ball game.
Whereas previous ads have enshrined famous moments in AFL, this latest spot relives an unforgettable moment in Australian Test Cricket. The moment features legendary cricket captain, Steve 'Tugga' Waugh and takes us back to 2003 and the final Ashes Test at the SCG in which Tugga notched up an awe-inspiring century on the last ball of the day's play. 15-second teasers will air during the first Ashes Test starting tomorrow (21 November) and will direct fans to view the two and a half minute content piece at the Toyota website and YouTube channel. As an added bonus, Channel 9 will be airing a specially cut version in its popular Cricket Show on Day One of the First test. The long-form piece will also be hosted on the video section of the Official Cricket Australia app, which viewers will be driven to throughout the broadcast across the Summer of Cricket.
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