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Bonds: Butt Crack

Butt Crack
Clemenger BBDO Melbourne and Bonds have launched a new campaign, urging guys to 'Protect yourself from yourself' with Bonds underwear. The first execution, for the Bonds Flexits Undertee, shows a young office worker who sabotages his own presentation every time he raises his arms - much to the horror of his audience.
Credits Other credits

Managing Partner - Simon Lamplough

Senior Account Director - Marnie McKenzie

Account Director - Kate Forster

Account Executive - Alex Carroll

Off line editor - Tim Parrington at The Butchery

On line editor - Eugene Richards at The Refinery

Audio - Paul Le Couteur and Stevo Williams at Flagstaff Studios

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