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S7 Airlines: 15.03.2014
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Russian Airlines S7 installed giant banners in the center of Kiev and Moscow to show their commitment to people living in two cities. Staying outside of politics, company believes in ability of people to communicate with goodwill and asks for peace on the streets of two capitals.
More than 20 biggest Moscow and Kiev outdoor facilities including largest video screen in Europe are involved in brave campaign. 7 days ago nobody could imagine something like that placed in Moscow center. Print ads were also placed in federal newspapers and magazines. The campaign started a day before crimean referendum. The global buzz about possible military conflict between Russia and Ukraine was extremely loud.
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