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Top 6: April 23rd 2014
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Cancer Council NSW: #itouchmyselfproject

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Top 6: April 23rd 2014
She sang it. She shouted it. And we couldn't help but listen. Now Chrissy wants us to hear her words again. For breast cancer awareness. Australian music legend Chrissy Amphlett gave us this song. This is her divine wish. Touch yourself. Family and friends have recorded the song as a tribute to the iconic Australian vocalist who passed away from breast cancer almost a year ago.

Some of Australia's leading female music artists - including Olivia Newton-John, Kate Ceberano, Deborah Conway, Little Pattie and Suze Demarchi - came together to reincanate Chrissie Amphlett's anthem, which was directed by Daniel Askill, Lorin Askill and Joel Pront via Collider.

The #itouchmyselfproject campaign was commissioned by Cancer Council NSW and created by JWT Sydney together with digital agency Soap Creative and PR agency Hill & Knowlton. The Project will be officially launched on Wednesday alongside a photographic exhibition at the Blender Gallery in Sydney.
Credits Other credits

Account Management: Paul Everson; Caroline Ludwell; Monica Tobin; Ali Clemesha

TV Production: Tommie McSweeney

Executive Planning Director: Angela Morris

Digital Strategy: Trevor Crossman



SOAP Creative

Creative Partner: Brad Eldridge

Technology Director: Mark Fennel

Senior Digital Producer: Charlotte Ludlow

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