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Top 6: April 30th 2014
Outdoor
Coca-Cola: Coca-Cola Rainbow Nation --20 years of democracy in South AfricaTop 6: April 30th 2014
20 years ago, in April 1994, Archbishop Desmond Tutu coined the phrase 'Rainbow Nation' at the time South Africa was experiencing its first democratic election. In April 2014, in celebration of ‘Freedom Month’, Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa’s democracy and the birth of our "Rainbow Nation".
Using sunlight, water, some fancy science and a little bit of magic, the rainbows were conjured up in the Johannesburg CBD by advertising and marketing communication agency FCB Johannesburg and a technical team led by a globe-trotting rainbow-maker from the United States.
Fred Stern - Rainbow Maker |
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