McDonald's: The Big Mac Mind Tests

Can anyone resist the power of the Big Mac?We went to prove that the Big Mac part of their brain exists. Through a series of tests, we showed our audience how the Big Mac captivates everyone. After showing the power the Big Mac® has on members of the public, we gave our audience the chance to test themselves, to see if they too would be distracted by the Big Mac.Razorfish,London created a series of mind tests that showcased the power of the Big Mac in a number of ways.