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Top 6: August 13th 2014
Web Film

Swisscom Schweiz Ag: Love Story With Switzerland

Love Story With Switzerland
Top 6: August 13th 2014
iO is the communication app from Swisscom that allows users to place free calls and send free messages worldwide being in WIFI, all while meeting the highest quality standards when it comes to security. Sensitive data remains in Switzerland and is subject to Swiss data protection laws, something users can rely on. To raise public awareness of the app, an online video retells the life story of Tina Turner. The idea behind the short film that the rock legend has always felt "pretty Swiss" is not that far from the truth. Ms. Turner is a big fan of the country she has chosen to call home for 20 years. In fact, she even became a Swiss citizen in 2013: "I really like the fact that the Swiss are so modest and respectful. It's one of the reasons why I feel so at home here. Discretion and protecting people's privacy is a big deal here just like when you use iO." Agency: Heimat, Berlin.

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