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Top 6: September 10th 2014
Web Film

ATG - Swedish Horse Racing: No dream is too big

No dream is too big
Top 6: September 10th 2014
ATG aims to become the biggest betting company in the Nordics, which from its current position as no 2 in Sweden, is a huge and hairy goal demanding whole new groups of customers. Åkestam Holst/ATG has developed a new communication platform to support the growth, and introduced a new spokesperson for all marketing. Or rather, spokeshorse. The tiny miniature horse Vinnie encourages people to dream big, just like he does. "No dream is too big" is a message that stands true for most people in this market, the occasional lottery ticket buyer as well as the knowledgeable horse better. The story of Vinnie is open-ended and will develop over the coming years, inviting the audience to participate and engage. This autumn is about letting every Swede get to know Vinnie and his mission. As a wider audience tunes in to the newcommunications, ATG will before long launch new products tailor-made to entertain the new customers.

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Credits Other credits

Digital Producer: Alex Picha

Digital Planner: Anna Lundborg

Production: FLX Film, Stockholm

Directors: Felix Herngren and Bill Schumacher

Executive Producer: Cornelia Optiz


DoP: Göran Hallberg

Account Director: Magnus Hamberg

Editing Company: Johan Kjellberg (Thelma Louise)

Agency Producer: Leila Widgren

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