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Top 6: September 10th 2014
Interactive

Under Armour: I Will What I Want

I Will What I Want
Top 6: September 10th 2014
Under Armour's new "I Will What I Want" campaign from Droga5 New York features Supermodel Gisele Bundchen showing off her kickboxing talent. The website iwillwhatiwant.com/gisele, which will stream real-time comments from social media. Many of the comments are negative and these are featured in the ad and on the website. It shows the other side of Bundchen and shows what it's like living in the public eye.
Credits Other credits

Chief Creation Officer: Sally-­Ann Dale

Head of Broadcast Production: Ben Davies

Executive Broadcast Producer: Matt Nowak

Associate Broadcast Producer: Goldie Robbens

Executive Interactive Producer: Justin Durazzo

Associate Interactive Producer: Ian Graetzer

User Experience Director: Daniel Perlin

Senior User Experience Designer: Lily Cho

Head of Design: Rich Greco

Digital Designer: Devin Croda

Executive Director of Technology: David Justus

Technology Lead: Joachim Do

Group Brand Strategy Director: Donny Jensen

Brand Strategy Director: Zach Foster

Digital Strategist: Candice Chen

Communications Strategy Director: Alex Kniess

Group Account Director: Julian Cheevers

Account Director: Lauren Smith

Account Manager: Scott Sullivan

Editing: Work Editorial

Editor: Ben Jordan

Assistant Editor: Trevor Myers

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