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Top 6: April 29th 2015
Web Film

Call of Duty: Ember

Ember
Top 6: April 29th 2015
Imagine a world where DNA enhancement, voluntary limb replacement and retinal chips available for purchase are modern luxuries. If it feels futuristic and inconceivable, just take a look around you. In a new documentary-style short from 72andSunny, the world's not-so-distant dystopian future is fully realized as technology is merged with and eventually exchanged for parts of the human body.

The film, titled Ember, begins by connecting today's realities of doping and steroids, wearable technology and bionics to a future society where modified athletes are eligible to compete, brain-to-brain connections are possible and organ replacements become elective, aesthetic operations. 72andSunny uses both real news clips and live action footage to fully capture the past and realize the future of technological advancements and its effects on humanity.

The film supports the launch of Call of Duty: Black Ops 3, Call of Duty's most popular sub-brand and one of Activation's most highly-anticipated game launches this year. Unlike traditional marketing efforts, Ember generates excitement for Black Ops 3 by exposing cultural truths of today and connecting them to the world of the game.
Credits Other credits

Chief Executive Officer: John Boiler

Chief Strategy Officer: Matt Jarvis

Designer: Rey Andrade

Sr. Designer: Robbin Ingvarsson

Strategy Director: John Graham

Sr. Strategist: Daniel Teng

Chief Production Officer: Tom Dunlap

Director of Film Production: Sam Baerwald

Production Coordinator: Alissa Stevens

Brand Director: Mike Parseghian

Brand Director: Simon Hall

Brand Manager: Brian Kim

Brand Coordinator: Jack Young

Business Affairs Director: Amy Jacobsen

Business Affairs Director: Alex Lebosq

Business Affairs Manager: Kelly Ventrelli

Business Affairs Manager: Beau Thomason

Business Affairs Manager: Casey Brown

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