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Pedigree: Pills or Pups

Pills or Pups
All around the world, we are over prescribed. The easy cure for modern ailments is to reach for medication, but at what cost? Through use of guerilla tactics to hijack prescription pill-boxes in pharmacies and drug stores, Pedigree raises a new angle on the benefits of dog ownership and adoption. By targeting patients at the very moment they go to fulfill their prescriptions, via removable stickers, we bring to light the overall health benefits of owning a dog. Pills or pups? Choose the safe and loveable alternative to medication.

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