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TAC: Meet Graham concept

Meet Graham concept
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The Transport Accident Commission, via agency Clemenger BBDO, Melbourne, has launched its latest road safety project, highlighting how susceptible the human body is to the forces involved in transport accidents. 'Graham', an interactive lifelike sculpture demonstrating human vulnerability, has been created by respected Melbourne artist Patricia Piccinini, who was briefed by a leading trauma surgeon and a crash investigation expert on what bodily features that might be present in humans if they had evolved to withstand the forces involved in crashes. 'Graham' also incorporates Australia's debut of Google Tango, the latest in immersive augmented reality technology. Visitors will be able to use Tango to look beneath Graham's skin and better understand how his unique features would work to cushion him from serious injury in a crash.
Credits Other credits

Google Creative Agency lead: Ross Jauncey

TAC chief executive officer: Joe Calafiore



Clients:

Sam Cockfield - Manager, Road Safety

Cherie McMahon - Project Manager

Samantha Buckis - Acting Manager, Road Safety

Sarah Mundine - Online Communications Manager

Jessica McGlinchey - Sponsorship & Marketing Coordinator

Bruce Honey - Project Manager, Online



Agency - Executive Producer - TV: Sonia von Libra

Agency - Executive Producer - Print: Nicholas Short

Agency - Executive Producer - Digital: Allan Ngo

Senior Planner - Matt Pearce

Digital Designer - Jess Ramsey

Account Management - Lee Simpson - Managing Partner

Account Management - Naomi Gorringe - Group Account Director

Account Management - Kate Joiner - Account Director



Experiential Production Company: Airbag

Creative Technologist: Steven Nicholson

Airbag Managing Partner: Adrian Bosch

Producer: Nick Venn

3D Team: Patrick Gavin, Addam MacGowan, Dmitrij Leppee, Tim Murphy, Justin Imhoff

AR Team: Leigh Mannes, Rob Caparetto, Paul Stapelberg



DOP: Drew Dunlop

Post Production: Finish Productions

Full Stack Developer: Sylvain Simao

Music: Level Two Music

Music Composer: Byron Scullin

Photographer: Adrian Lander



PR: Nichola Patterson

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