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Carlton Dry: Forgetting Names

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Clemenger BBDO Melbourne and Carlton United Breweries have launched a new brand campaign for Carlton Dry, Underthink It. Based on the insight that our increasingly busy and complicated lives have resulted in a tendency to overthink the little things from what to wear, what food to order, even which beer to drink Carlton Dry hopes to stop beer lovers from sweating the small stuff and get back to having fun. To do this the campaign introduces the Underthink Tank, a crack team of 'Underthinkers' who solve life's most overthought problems, including what to order on a menu, what to do if you forget someone's name and whether to give someone a handshake or a hug, all from within a giant, keg shaped headquarters.
Credits Other credits

Shopper Creative Lead: Nick Jamieson

Group Account Director: Adam Kennedy
Project Director: Alicia Lowndes
Project Manager: Caroline Scott

Business Manager: Luke Slater

Planning Director: Mike Derepas

Digital Planning Director: Neville Doyle

Prod Designer: Lucinda Thomson

Editor: Michael Houlahan 

Colourist: Martin Greer   

Online: Jamie Scott

Post House: The Institute of Post Production & Finch VFX

Sound House: Flagstaff Studios

Sound Engineer: Paul Le Couteur

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