Coors Australia: Ritual Crush

Hunter is bringing cool to can-crushing with its latest campaign for Coors Australia, reminding beer fans of the heritage of the brand that invented the recyclable can. The creative agency is behind the old school can crushers showing up at select bars around the country as well as a social media campaign that encourages Coors drinkers to submit their own creative can crushing videos. It's an effort that highlights the innovative legacy of Uncle Bill Coors, the man who pioneered the recyclable aluminium beer can way back in 1959.