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McCafe: McCafe HK Brand Revamp


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Following the introduction of its enticing new Cocoa Tazza brew, McDonald's is back with a social experiment that takes customers on a journey inside each cup of specially brewed McCafé coffee. In May this year DDB Group Hong Kong introduced McCafé's Cocoa Tazza brew. DDB set out to change people's perceptions, and encourage them to re-evaluate their coffee criteria, by turning their focus to what goes on inside the cup instead.
Credits Other credits

Head of Strategy and Innovation: Andreas Krasser

Business Director: Noel Yuen

Associate Account Director: Daniel Law

Head of Broadcast: Annie Tong

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