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Top 6: August 30th 2017
Outdoor

Scouts: Building future Scouts

Building future Scouts
Top 6: August 30th 2017
DDB South Africa, reminded Johannesburg about Scouts South Africa, and how they 'learn by doing', through a live demonstration. The Scouts constructed their very own billboard on one of Johannesburg's busiest roads. People could see what they achieved, the fun had and the final result. More than this, they built a means to generate revenue, by later opening the media space to other advertisers.
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