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Top 6: September 6th 2017

Ikea: Human Catalogue

Human Catalogue
Top 6: September 6th 2017
This year, the 2018 IKEA Catalogue is truly unforgettable. Meet Yanjaa Wintersoul, the 23 year old two-time world memory champion, who has learned every detail of the 2018 IKEA Catalogue - all 328 pages of it. And she did it in just one week. Pick any random page from the 2018 IKEA Catalogue and Wintersoul can recite almost every infinite detail. BBH Singapore launched the campaign with a series of content films, digital and social activities, print and out of home.
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IKEA South East Asia Retail Director: Mike King

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