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Top 6: December 6th 2017

Ikea: Lack Friday

Top 6: December 6th 2017
It's here. The one day out of 365 days a year where nearly every retailer on planet Earth give their customers a chance to save big. Perhaps everyone, except Ikea. This week, Ikea launched a campaign via Hjaltelin Stahl, copenhagen, promoting their $7.99 side table, LACK. But, they did it by simply removing the B from 'Black Friday', leaving only 'Lack Friday' followed, by the small price tag and the line: Low prices. Every day. The message is quite clear: At Ikea, you save 365 days a year. Not just one.

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